41 Original, Entertaining Personal Lines Marketing Tools.
Created for...
Agencies with a sense of humor and want their personal lines marketing to stand out from the crowd.
Pricing. $349.
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Details.
The Marketing with Humor CD starring Dear Aunt Shurance™ is a refreshing alternative to the standard insurance promotional fare. This entertaining marketing disc presents a series of Q&A “advice columns” and insurance quizzes. Each employs their own formula and off-the-wall sense of humor. The “advice columns” set up the answer (which unabashedly promotes the agency) with outlandish situations; ones that parody the serious advice columns found in many daily newspapers. The quizzes are where Dear Aunt Shurance™ turns the tables on the prospect, asking them a policy-specific multiple-choice question. The answers are fun and informational. Requires Microsoft® Word.
Dear Aunt Shurance™ is solicitous of the multi-car, home-owning, jewelry-wearing suburbanite. As we all know, these consumers often generate considerable long-term income for agencies and companies alike. It’s why the competition for their business is so brutal and eternal. It’s also why so many suburban neighborhoods are bombarded with mailings, ads, and inserts from the nation’s most aggressive insurers. Their big budget marketing typically touts premium savings of “up to $XXX dollars.” To stand out from this cacophony, an agent's message must be significantly different. This CD provides them with a set of fun and original alternatives. Click for list of CD contents.
Potential uses.
Print ads in newspapers or magazines.
Print ads on restaurant placements.
Direct mail inserts with cover letters (provided).
Flyers to hand out or physically post.
Content for agency newsletters or magazines.
Content for agency Web sites.
Click the images [below] for two jewelry insurance examples of the Aunt’s sense of humor.
CD contents.
PDF guide is included, plus...
Q&A "Advice columns" • 27 tools
The dozen columns [below] are formatted as 12 ads and as 12 inserts, plus 3 cover letters.
3 Auto insurance
2 Auto and home
1 Homeowners
1 Flood insurance
1 ID-theft
1 Jewelry
1 Umbrella
1 Retirement
1 Term life
3 sequential cover letters to accompany columns sent as direct mail.
Insurance Quizzes • 14 tools
The seven quizzes [below] are formatted as 7 ads and as 7 inserts, which can also be distributed as flyers.
3 Auto insurance
3 Homeowners
1 Jewelry
